Let’s paint a picture of what you can expect your new role to be as a “franchisor” when you franchise your business. Exciting times indeed! You have just spent a few months with us to structure and put together your franchise package. Now it is time to tell the world and finally get back to all those people who have been interested in your business.
Advertising
When you franchise your number one priority will be ADVERTISING to find the right people so that you can award franchises. Notice we said “award” and not “sell”. We say this because no one likes to be sold to; you are really awarding a franchise to the right person (check out this article that discusses awarding franchises). Even though you are still handling the day-to-day operations of your existing business, you quickly begin to realize that the business of franchising is not an extension of your existing business; it is a business of its own!
You will now use the passion that got you to this point with your business to seek out franchise candidates (see how to identify who is an ideal franchisee). And you will need to be able to answer the question: “What makes your franchise opportunity different?”
No need to worry, when you franchise we will train you, arm you with the right franchise marketing collateral and provide you with numerous and creative ways to advertise and market your franchise opportunity. And with our various franchise qualification programs, you will know exactly what to say and do to select the right candidates as your franchisees.
Discovery Days
Invite them in to see you. Yes, that’s right. Time to meet ‘Jim-Bob and his crew’ to determine if he is the right fit for you. This visit is known as a “Discovery Day”, meaning this is the time everyone has to ‘discover’ each other (more on the topic of discovery days). So you will create a nice orientation program, give them a tour of your business and answer some basic questions about the operation (not giving away any proprietary or confidential information, of course). You may even take your prospective franchisee out to lunch. Discovery Days are typically a few hours, so no need to go overboard. Your goal is to better answer the question in your mind: “Does this person have what it takes to be one of MY franchisees?”
Rinse and Repeat
Your efforts during this phase should result in some golden nuggets, though you will have to sift out some lumps of coal along the way. Embracing the qualification process is important as you continue to attract, qualify and select future franchisees.
Now…back to the present. That was just a glimpse of what’s to come as a franchisor when you franchise your business. Ask yourself: Are you ready for the challenge? If so, then what are you waiting for?! Contact Us or call us directly at 1-877-615-5177 and we will help you determine if franchising is right for you!
