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To provide efficient and comprehensive franchise development services to
business owners who have a passion to teach others how to successfully operate the business they
created, at rates that are reasonable and affordable.
We will create franchise programs that are driven by the business owner,
hold their hand every step of the way, provide one-on-one regular phone sessions when building their franchise program and never leave them alone.
Each franchise program that we build will be fair, attractive in the marketplace, contribute to the success of the economy and protect the
founder from liability. Our mantra is to bring accountability and integrity into the franchise
development industry, to franchise only the best and say no to the rest.
Our objective is to be known as the most respected and sought after franchise development company in the United States.
The words "franchise development" can get confusing, very fast. So many people
have put their own spin on franchise development and started calling themselves
franchise developers. These terms can be just as confusing as say for example
the term "graphic designer".
Yep, you could search for a graphic designer
thinking that is the solution you need only to find out that everyone is
calling themselves a graphic designer and soon you run into people who say
they are graphic designers but just create logos. They are limited in scope
and cannot help create any other type of marketing materials, just logos.
And so you wonder, why doesn't this person just call themselves a logo maker?
Makes sense right? Worse is when you run into a person or company who is proficient
at making logos but in order to capture your business says "sure we can slap some
marketing materials together for you" only to find out you wasted a ton of time
and money on marketing materials that reads terrible and looks like a four year
old put them together. So what does franchise development really mean.
Franchise development means that a carefully thought out plan is crafted along with all the required documents to turn your business into a franchise not only abiding by all the federal and state franchise regulations; but also crafted in such a way to protect you and your business. This means building a franchise program and identifying all the key components of what will make the franchise relationship work. In other words, the technical side of franchising. Franchise development is the framework that defines the franchise relationship and if done right affords you the protections you need when it comes to how you operate your business, your trade secrets, etc. A true franchise development company fully understands this framework and works with you hand-in-hand to put a franchise program together that is unique to your business. This type of work is not just something that can be slopped together or plugged into some template because it is this framework that in the long run protects you and everything about your business. That's right not just anyone can perform franchise development work. It would be like giving a first year medical student permission to be the lead surgeon on delicate procedure. Sounds silly, right? Who in their right mind would let a first year medical student be the lead surgeon on a delicate procedure where their life in the balance. Maybe someone who wanted to save a few bucks?
However you would be surprised. There are people and companies out there who are proficient at selling franchises (technically called franchise brokers who typically masquerade themselves as “franchise marketing professionals”) but in order to capture your business say “sure we can slap some franchise framework together for you”. Ask yourself, would you really let the balance of your franchising future lie in hands of a salesperson or sales organization whose ultimate goal is to make money off every franchise you sell? Is it worth the risk to find out a few years later that the framework built does not fully protect your interests resulting in tons of money spent later to try to defend your claims? It is not unusual for us to receive calls each week from business owners who are seeking recourse against these types of companies who they thought specialized in franchise development only to realize it was all a sales pitch with empty promises.
The Franchise Maker is franchise development company. We collaborate with you to build a franchise program specific to your business. All we do is strategize and craft franchise programs resulting in franchise documents that protect you and your business in more ways than you can imagine. We will never say we can do something just to capture you as a client. Our commitment to you is that we stay true to what we do and will never misrepresent who we are or what we do!
The Franchise Maker is a proud supporter of the Susan G. Komen Foundation to find the cure for breast cancer.
