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We provide efficient and comprehensive franchise development services to business owners, like you, who have a passion to teach others how to successfully set up and operate your business in other markets. All at very reasonable and affordable rates.
According to the most recently published data from Statista, there are over 800,000 franchise businesses
in the United States generating an estimated economic output over $860 billion dollars.
Are you ready to be part of it? If so then let’s talk. We create franchise programs that are driven by you! We
hold you hand every step of the way, provide you with one-on-one attention when building your franchise program and we never leave you alone.
Each franchise program that we build is fair, attractive in the marketplace, contribute to the success of the economy and protect you against
liability. Our mantra is to bring accountability and integrity into the franchise
industry, to franchise only the best and say NO to the rest.
We are the most respected and sought after franchise development company in the United States.
Be careful, don't be fooled by Franchise Marketing Companies, whose agenda is not in your best interest and usually comes with long term commitments! Keep reading to learn more. Get Started!
The words "franchise development" can get confusing, very fast. So many people
have put their own spin on franchise development and started calling themselves
franchise developers (take a look at "Franchise Development Services Let's Clear the Smoke". These terms can be just as confusing as say for example
the term "graphic designer".
Yep, you could search for a graphic designer
thinking that is the solution you need only to find out that everyone is
calling themselves a graphic designer and soon you run into people who say
they are graphic designers but just create logos. They are limited in scope
and cannot help create any other type of marketing materials, just logos.
And so you wonder, why doesn't this person just call themselves a logo maker?
Makes sense right? Worse is when you run into a person or company who is proficient
at making logos but in order to capture your business says "sure we can slap some
marketing materials together for you" only to find out you wasted a ton of time
and money on marketing materials that reads terrible and looks like a four year
old put them together. So what does franchise development really mean?
Franchise development means that a carefully thought out plan is crafted along with
all the required documents to turn your business into a franchise not only abiding
by all the federal and state franchise regulations; but also crafted in such a way
to protect you and your business.
This means building a franchise program and
identifying all the key components of what will make the franchise relationship
work. In other words, the technical side of franchising. Franchise development
is the framework that defines the franchise relationship and if done right affords
you the protections you need when it comes to how you operate your business, your
trade secrets, etc.
A true franchise development company fully understands this
framework and works with you hand-in-hand to put a franchise program together
that is unique to your business. This type of work is not just something that
can be slopped together or plugged into some template because it is this framework
that in the long run protects you and everything about your business.
That's right
not just anyone can perform franchise development work. It would be like giving a
first year medical student permission to be the lead surgeon on delicate procedure.
Sounds silly, right? Who in their right mind would let a first year medical student
be the lead surgeon on a delicate procedure where their life in the balance. Maybe
someone who wanted to save a few bucks?
However you would be surprised. There are people and companies out there who are
proficient at marketing and selling franchises (technically called
franchise brokers who typically masquerade themselves as “franchise marketing professionals”) but
in order to capture your business they say “sure we can slap together a Franchise Disclosure Document for you”.
Ask yourself, would you really let the balance of your franchising future lie in hands
of a salesperson or sales organization whose ultimate goal is to make money off every
franchise you sell?
Is it worth the risk to find out a few years later that the framework
built does not fully protect your interests resulting in tons of money spent later to try
to defend your claims?
It is not unusual for us to receive calls each week from business
owners who are seeking recourse against these types of companies who they thought
specialized in franchise development only to realize it was all a sales pitch with empty promises.
The Franchise Maker is a true franchise development company, all we do is make franchises (hence our name). We collaborate with you to
build a franchise program specific to your business. All we do is strategize and
craft franchise programs resulting in franchise documents that protect you and your
business in more ways than you can imagine.
We will never say we can do something just
to capture you as a client. Our commitment to you is that we stay true to what we do
and will never misrepresent who we are or what we do!
The franchising process is similar for all businesses in all
industries (take a look at the steps to franchise). Even though it is important that your franchise program is unique, there are
still similar steps that every business will need to take when launching a franchise.
The franchise process can be confusing. It's our job at The Franchise Maker to make this
process simple, quick and easy for you. In general, this process can be broken down into
three simple steps.
The education phase is ongoing. A good franchise development
company should take the time to learn about your business.
This includes asking important
questions that will help to lay the foundation for what is yet to come and define
the relationship between you and your future franchisees. The answers to these questions
will guide us when figuring out the "magical formula" that makes your business successful.
During the education phase, we will teach you about franchising,
define your future franchisee’s responsibilities, your responsibilities and your
deliverables. That’s right, identifying how you are going to earn the money that
you expect your future franchisees to pay you. This includes:
This is just a very short list to give you an idea. This is explained even further when understanding the characteristics, of a franchise as we explain the steps to franchise.
The Federal Trade Commission (FTC) requires businesses to file a
franchise disclosure document (FDD) before you can start offering franchises (see our FAQ page to
learn more). The FDD is a document that regulates the relationship between you and your
future franchisees. This package must be submitted to the proper state regulators and
approved before you can even start offering franchises.
Some of the topics a good franchise developer should address in the
FDD include:
We will identify what is your intellectual property, how you are giving franchisees the right to use your intellectual property, how your intellectual property is protected and what happens if your relationship with franchisees ends. We will provide you attorneys who specialize in registering your intellectual property.
We will identify what are your trade secrets, who owns the trade secrets, how you are giving the franchisees the right to borrow your trade secrets, how
your trade secrets are protected and of course what happens if your relationship with a franchisee ends.
Besides your methods, processes and strategies, all the little
nuggets of wisdom you have accumulated over time are also part of your trade secrets and need to be protected.
We will spell out how: the franchisee is expected to operate its business, how the franchisee is responsible for every aspect of the business and how the
franchisee is obligated to keep you out of any type of claim (lawsuit) that could happen while operating its business.
The beauty about franchising is that franchisees are
independent business owners responsible for daily operations, employee management,insurances, taxes, etc.We will cement how the franchisee, who is given the right to
operate your business in their market, is expected to keep you out of trouble.
We will identify what happens if there is a dispute between you and your franchisees, where are disputes handled, if there is a process to handle disputes before litigation, etc. We never want things to get messy if there is a disagreement between you and your franchisees, but if a dispute does happen there should be a clear path to resolution.
We will identify what happens if this arrangement does not work out between you and your franchisee, how you divorce from each other, if there is any
type of non-compete so they cannot just go out and open another business copying their former franchise business (your business), etc.
We will also identify what
are the non-negotiables (meaning that if franchisees do certain things it means immediate termination), if the franchise arrangement ends are you entitled to any money, etc.
This is just a very short list to give you an idea.
There is a whole lot more to these steps! During this phase, everything we do is with you. That is right WITH
you. We explain every topic so you understand it and can later answer questions about
it.
You will be surprised how many franchisors out there who do not
even understand their own document. And yet they expect others to buy into their
franchise, to us that simply makes no sense.
Step three is the end of the franchise development road and just
the beginning of your franchising journey!
One we have put all the pieces together, we will
provide you with one of our franchise attorneys who will edit, make changes
and submit everything to your state so you can be approved to offer franchises. We will
quarterback the entire process, all communication and ensure all deadlines are
met.
Yep we will handle all of the final details
working closely with the franchise attorney so that this step is as efficient, simple and
painless for you as possible.
The Franchise Maker is a proud supporter of the Susan G. Komen Foundation to find the cure for breast cancer.
