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Is it Time to Franchise Your Restaurant?

Have you ever thought about franchising your restaurant? Perhaps now is the time.

Franchising really grew up through the restaurant industry. While there are many other industries that also have leveraged franchising, restaurants remain a popular category. Do you own a full service, fast casual or fast food restaurant and have often thought about franchising? Maybe you have some doubts. After all it is hard enough running your own restaurant, where would you find the time to figure out franchising?

We are here to tell you that if you have the passion to teach others how to start and operate your restaurant (which if you think about it, you are doing that already to some extent with your employees) and really want get your restaurant into other markets, leave the franchise development to us.

That’s right, there is no need for you to try to navigate the franchising waters by yourself! We will work directly with you to teach you about franchising, how you maintain control, protect your recipes and many other hot topics important to you while we build a custom franchise program with you that is specific to your restaurant. And when we are all done, you will be in a position to offer franchises nationwide. No strings attached.

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Furthermore, unlike other companies who claim to be franchise developers, The Franchise Maker specializes in developing franchises only rather than a melting pot of other services (see President's Warning). Yep, there are even some franchise companies out there who have gained some traction in franchising their own single business and now believe they are experts in franchise development providing misleading information with a hidden agenda of taking part ownership of your business to make themselves look better. Not us, we are the ONLY company in our industry recognized for integrity, transparency and ethical business practices by the Better Business Bureau (Read More). We do honest work at flat fees and even offer a Pay-As-You-Go program that reduces traditional upfront fees.

I Have Some Concerns About Franchising My Restaurant

You may be thinking to yourself "If I franchise my restaurant, I’m concerned about:"

How can I maintain the quality of my food and ensure my recipes are being followed?

How can I be confident that the same level of service will be provided at each franchise location?

How can I make sure that our theme is being maintained?

How am I protected if something goes wrong at a franchise location?

Rest assured, every one of your concerns will be addressed in the franchise structure that we create with you. Your recipes will be protected and you can even require that franchisees purchase and use specific ingredients and products when preparing food and operating their restaurant. We will also build in solutions that allow you to maintain control while also protecting you against liability, even in light of health and safety issues. You may even want to require every franchisee to purchase certain ingredients, products, supplies, furnishings and fixtures, either directly from you or from your preferred vendors. This alleviates any concerns over what franchise locations are using to prepare foods as well as preserving your look and feel.

Let’s not forget that it is not unusual for a franchisor to go out for onsite visits and perform inspections, either announced or unannounced, or even hire mystery shoppers to ensure that your food quality and service standards are being upheld. Yep, we understand! Your concerns are not uncommon, contact us and we’ll explain it all to you!

Learn What We Will Do To Franchise Your Restaurant

Whether you have a full service restaurant, fast food restaurant, deli, bakery or coffee shop we will hold your hand and take you through the steps to franchise it. In operating a food and beverage establishment we understand there are lots of moving parts and tons of checklists.

We will build a custom franchise program for you that will not only protect your recipes but also your food preparation techniques, methods, presentation standards and service processes. All this is considered your trade secrets and as a franchisor you will be sharing such knowledge with your soon-to-be franchisees.

This means we need to take extra precaution to ensure that your food quality standards are being followed without you exercising excessive control over your franchisees and all your trade secrets are protected not only during the time the franchisee is operating its business, but also long after your relationship with your franchisee ends (this is just the tip of the iceberg, see our article for more on what franchising your restaurant really means ).

During the franchise development process with us you do not need to be worried about sharing proprietary “know-how” with us. We will provide you with a comprehensive franchise operations manual package that is not only geared towards the food and beverage industry, but also has tons of other materials that will help bring your franchisees up to speed.

It is in this document (that Dave refers to as a reference manual) where you will be responsible for inserting your recipes, food preparation, food presentation and service standards, forms (such as inventory forms) and of course all your operational checklists. NO need to be intimidated when reading this because our comprehensive franchise development process will pave the way making it easy for you to put it all together.

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"Have you ever had an experience that was as close to perfect as you could imagine? Or maybe you couldn't even imagine what something would look or feel like that was close to perfect? Well, I can only say that that's what happened to me once I engaged The Franchise Maker and

Franchising can be an effective way to expand your restaurant's brand and reach, allowing for growth without the capital-intensive process of opening multiple company-owned locations yourself and managing more employees. It can also create additional revenue streams not only through franchise fees and royalties but other ways you can make money that you may not have thought about yet.

Successful franchised restaurants typically have a proven track record, a distinctive and replicable concept, scalable operations, a loyal customer base and consistent profitability just to name a few. Most importantly is your hunger to want to train, mentor and coach franchisees so they can be successful and make your brand just a popular in their market.

If your franchise program is built correctly, you will have multiple layers of protection. In other words, we build protections in your franchise program that are more than just requirements of what to use, who to buy from, food preparation and presentation standards, confidentiality and non-compete agreements. And let’s not forget about the condition we put in place that ensures your ability to pop in at any time to inspect restaurant operations.

The operations manual should really be considered a reference guide for franchisees to quickly access recipes, food preparation and presentation standards, equipment use and maintenance, marketing strategies, and best business practices. It is important to understand that the operations manual is not a step-by-step procedural document, which could lead to a joint-employer relationship which is bad for franchising.

The franchise fee and royalties are really based on the deliverables you provide to restaurant franchise operators. Other things we will take into consideration are industry benchmarks, market research, competitor analysis and understanding the costs of ongoing support and training all of which will help determine these figures.

There are many different ways you can monitor food quality, food preparation and presentations standards that will be built into your franchise program. These things include but not limited to: requiring the purchase of certain products and ingredients; who to purchase such items from; ongoing site visits, site inspections, etc. all of which is built into your franchise program. To see more details read “What Does It Really Mean to Franchise My Restaurant”.

Training should cover all operational aspects, from food preparation and presentation to customer service. This will include training at your restaurant, shadowing your staff coupled with a visit to their restaurant for grand opening to provide support and operational assistance. When building a franchise program for your restaurant, we will identify what your franchise training program will look like and provide you with a blueprint so that you can put it together.

Yes it is common for franchisors to require its franchisees to spend a minimum amount each month or quarter to advertise and market their restaurant for their own good to get butts in seats. If you do require a minimum advertising and marketing spend then you are obligated to show the franchisees what advertising and marketing initiatives work best based on your experience.

Yes and this is a common practice in the restaurant franchising industry and is known as a “turn-key business”. We will build into your franchise program the ability for you to sell your existing restaurants as a franchise to someone who is interested in operating your restaurant in their area or maybe to one of your employees who would love to be a restaurant owner in which case you can make them a sweetheart deal.

Selecting franchises will require that you develop a vetting process (franchise qualification process) that is consistent with your values and what is important to your brand. Interviewing franchise applicants is more than just determining relevant business or restaurant experience and financial capability but also identifying strong work ethic, mindset and morals. Learn more about how we help you identify a franchise qualification process.