The Importance of Franchise Training

Imagine that you are now franchising your business and have executed the activities mentioned in the previous article (Part 1) flawlessly and as a result have awarded franchises! Congratulations! Whether this is your first franchisee or your 50th, the next phase in your franchising is training your new franchisees. Your initial franchise training program will really lay the foundation to help launch your new franchisee’s business.

As a franchisor, you (or those on your team) are the only ones who know your business well enough to train on best practices and how to operate your business efficiently. It is your mission to feed your franchisees with as much information as you can to help them run a smooth business. It is time to impart your knowledge. Your know-how, techniques, methods and best practices that you teach your new franchisees will save them time, money and frustration. Remember, this is one of the main reasons why people purchase franchises and become part of a system (more reasons people purchase franchises).

While your training needs to be well-planned and thorough, it is next to impossible to hit on everything that your new franchisee needs to know during your franchise training program. Not sure you have it all figured out? More than likely you do but to help with that, we will provide you with a Franchise Operations Manual Package (learn about the franchise operations manual). This is an easy-to-follow road map that will complement your franchise training program which we will structure with you as part of your franchise development process (check out what we do during our proprietary franchise development process).

As a result, your franchise operations manual becomes a valuable resource for your franchisees and a reflection of all the best practices of your business. This becomes a guide for your budding franchisees during their initial franchise training and a resource during their day-to-day operations!

Guidance and Mentorship

Your availability (or someone on your team)  to answer questions, provide operational guidance and marketing support (beyond your initial franchise training program) makes a BIG difference in your relationship with your franchisees and their success (how to help franchisees be successful).

As you settle into your role as a franchisor, mentorship becomes the name of the game. In fact, you may spend as much or more time in this new role than in the day-to-day operation of your core business (learn about your time commitment as a franchisor). Your on-going leadership, support and guidance will be a vital part to the success of your franchisees. Whether you continue to create new marketing initiatives or develop national accounts, all your efforts are intended to strengthen the entire system You have a vested interest in the success of your franchisees. So the more you can do as your brand grows, the better. In other words, it is NOT a “leave them alone, sink or swim” attitude.

Now that you’ve had a chance to peek into the future, do you see yourself in this type of leadership role? If you said “YES”, then, SERIOUSLY…what are you waiting for…?? Call us directly at 1-877-615-5177 or simply send us your contact information. Let’s talk about franchising your business!