{"id":572,"date":"2011-02-15T21:06:53","date_gmt":"2011-02-15T21:06:53","guid":{"rendered":"http:\/\/thefranchisemaker.com\/learningcenter\/?p=572"},"modified":"2021-06-24T14:48:50","modified_gmt":"2021-06-24T14:48:50","slug":"write-yourself-into-franchising-success","status":"publish","type":"post","link":"https:\/\/www.thefranchisemaker.com\/learningcenter\/write-yourself-into-franchising-success\/","title":{"rendered":"Write Yourself Into Franchising Success"},"content":{"rendered":"

As you begin your journey into franchising, you\u2019ll likely be faced with many new and perplexing challenges.<\/span> The Franchise Maker<\/a> will help you with many of them, and we will suggest avenues for you to pursue to heighten your chances of being successful. That being said, you might wonder why writing<\/em> would be of concern to a franchisor.<\/span><\/p>\n

You’ve probably heard the age-old question: \u201cIf a tree falls in the forest and no one hears it, did it make a sound?\u201d The following modern update is more relevant to a franchisor: \u201cIf you create a great system and you\u2019re having a hard time attracting franchisees, is your message really getting out there?\u201d<\/span><\/p>\n

When you are ready to award<\/em> franchises, there may be any number of reasons why you may be challenged in your quest to attract franchisees, but our focus here is on substandard or unprofessional writing. So much communication occurs on paper or via the Internet; crucial first impressions are often formed before any actual conversation has occurred\u2026through the written word.<\/span><\/p>\n

Franchisors can\u2019t afford to turn people off because they don\u2019t have the ability to communicate well in writing. Keep in mind that when marketing for franchise opportunities, you\u2019re marketing yourself, and a big part of that is the franchise image. You\u2019re asking entrepreneurs (potential franchisees) to make significant investments, so you must impress them not only with your system\u2026but with the way you communicate it.<\/em><\/span><\/p>\n

This doesn’t mean you need someone looking over your shoulder every time you send out an e-mail. On the other hand, if you know that grammar and spelling are not your strong suits, you may want to limit your written communication, or take advantage of our writing and editing resources for major projects.<\/span><\/p>\n

Here are just a few ways that our writing support services can help you project a professional image:<\/strong><\/span><\/p>\n