{"id":53,"date":"2011-10-20T21:05:00","date_gmt":"2011-10-20T21:05:00","guid":{"rendered":"http:\/\/thefranchisemaker.com\/blog\/open-more-locations-or-franchise-it-what-to-do"},"modified":"2025-06-30T16:51:27","modified_gmt":"2025-06-30T16:51:27","slug":"open-more-locations-or-franchise-what-to-do","status":"publish","type":"post","link":"https:\/\/www.thefranchisemaker.com\/learningcenter\/open-more-locations-or-franchise-what-to-do\/","title":{"rendered":"What to Do, Open More Locations or Franchise?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>The d<span id=\"SPELLING_ERROR_0\" class=\"blsp-spelling-corrected\">ilemma<\/span>: <\/strong>You have said to yourself that you are ready to take your business to the next level. You are being asked all the time if you have other locations. It is time for expansion but you&#8217;re not quite sure how to do it.\u00a0 So what is the best growth strategy for your business? Your choices are either to open more locations yourself OR <a href=\"https:\/\/www.thefranchisemaker.com\/\">franchise your business<\/a>. Each has its own benefits and risks. Here are a few points to consider:<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000; font-weight: bold;\">Grow Yourself via Company-Owned Expansion:<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">This is the best method <span style=\"font-style: italic;\">if you ARE well-funded to open multiple locations yourself quickly<\/span>. If you open more locations yourself, you will:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Make more money as you retain all profits from the business;<\/span><\/li>\n<li><span style=\"color: #000000;\">Maintain control of all aspects of business operations and keep trade secrets &#8220;in the family&#8221;<\/span> <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/is-franchising-for-control-freaks\/\" target=\"_blank\" rel=\"noopener\">(find out if control freaks should franchise)<\/a><span style=\"color: #000000;\">;<\/span><\/li>\n<li><span style=\"color: #000000;\">Have the option to share resources and employees between your locations;<\/span><\/li>\n<li><span style=\"color: #000000;\">Need to fund each location and you will be responsible for all costs;<\/span><\/li>\n<li><span style=\"color: #000000;\">Be responsible for the management and operation of each location, including hiring and training managers and employees;<\/span><\/li>\n<li><span style=\"color: #000000;\">Have 100% liability for each location;<\/span><\/li>\n<li><span style=\"color: #000000;\">Need to learn about the demographics for each location, so you can properly market and advertise your business;<\/span><\/li>\n<li><span style=\"color: #000000;\">Experience slower growth and branding as this is contingent upon how much money you have to continue opening locations. You will need to open multiple locations quickly in order to achieve effective branding; and<br \/>\n<\/span><\/li>\n<li><span style=\"color: #000000;\">Be challenged with employee turnover and constantly be teaching new employees how to run your business.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000; font-weight: bold;\">Grow by Franchising:<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">This is the best option<span style=\"font-style: italic;\"> i<\/span><span style=\"font-style: italic;\">f you are NOT funded to open multiple locations yourself quickly<\/span>. If you franchise your business, you will:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Not have any fiduciary responsibility for each location;<\/span><\/li>\n<li><span style=\"color: #000000;\">Not be responsible for hiring employees or daily operations of each location;<\/span><\/li>\n<li><span style=\"color: #000000;\">Receive an ongoing royalty fee <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/is-it-true-that-franchise-royalty-fees-are-always-5-of-revenues\/\" target=\"_blank\" rel=\"noopener\">(read more about royalties)<\/a> for each franchise rather than a share in the profits;<\/span><\/li>\n<li><span style=\"color: #000000;\">Experience royalty revenues that may be less than profits from company-owned locations in the beginning <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/do-i-make-more-money-franchising-or-opening-locations\/\" target=\"_blank\" rel=\"noopener\">(see if you will make more money if you open more locations or franchise your business)<\/a>;<\/span><\/li>\n<li><span style=\"color: #000000;\">Bring into your system enthusiastic entrepreneurs who will invest their time, energy and funds into opening YOUR business in other markets;<\/span><\/li>\n<li><span style=\"color: #000000;\">Need to &#8220;let go&#8221; and allow others to operate your business (as long as they follow your standards);<\/span><\/li>\n<li><span style=\"color: #000000;\">Experience rapid expansion into markets you could not otherwise reach;<\/span><\/li>\n<li><span style=\"color: #000000;\">Experience an explosion of growth resulting in quick branding because franchisees are opening locations;<\/span><\/li>\n<li><span style=\"color: #000000;\">Have to spend resources and time to recruit franchisees;<\/span><\/li>\n<li><span style=\"color: #000000;\">Become less involved in the day-to-day operations of your business and more of a mentor, which means you will need to make yourself (or key personnel) available to counsel franchisees when they seek assistance <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/yes-when-franchising-a-business-it-requires-your-involvement\/\" target=\"_blank\" rel=\"noopener\">(learn more about your involvement as a franchisor)<\/a>; and<\/span><\/li>\n<li><span style=\"color: #000000;\">Be responsible for creating a culture of like-minded people who you have trained and continue to mentor into success and <span style=\"font-style: italic;\">you will be getting paid for it.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Of course, everything is not always black and white (take a look at &#8220;<a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/do-i-make-more-money-franchising-or-opening-locations\/\">What Makes Me More Money<\/a>&#8220;). Some things just &#8220;feel&#8221; right. It is the &#8220;fire in your belly&#8221; attitude that drives you and many other successful entrepreneurs! Passion, motivation, initiative and attitude are what got you this far. Now may be the time to harness what has made you successful in your own market so you can teach others (who have a vested interest in the business) how to be successful in their market. <\/span><\/p>\n<h2><span style=\"color: #000000;\">Few Questions to Ask Yourself:<\/span><\/h2>\n<p><span style=\"color: #000000;\">Here are a few questions to ask yourself to validate your gut feeling if expansion makes sense for you and whether to help determine if you should open more locations yourself or franchise.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Are your services and\/or products unique and different?<\/span><\/li>\n<li><span style=\"color: #000000;\">Is there a demand for your services and\/or products?<\/span><\/li>\n<li><span style=\"color: #000000;\">Are you profitable?<\/span><\/li>\n<li><span style=\"color: #000000;\">Have you created a unique way of doing things?<\/span><\/li>\n<li><span style=\"color: #000000;\">Does what makes you different from your competitors directly contribute to your success?<\/span><\/li>\n<li><span style=\"color: #000000;\">Do you have \u201ccopycat\u201d competitors popping up?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If you answered YES to any of these questions then obviously you are doing something right (check out other <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/questions-to-ask-before-you-franchise-your-business\/\">questions you should ask yourself before franchising<\/a>). If you want to explore the idea of franchising your business further, call us directly at <a href=\"tel:+18776155177\"><strong>1-877-615-5177<\/strong><\/a> anytime. We will gladly talk with you and help determine if you should open more locations or franchise your business. <\/span><\/p>\n<p><a href=\"https:\/\/www.thefranchisemaker.com\/about-us\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-1972 size-full\" src=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/wp-content\/uploads\/2007\/12\/BBB-Torch-Award-Emblem-2.jpg\" alt=\"\" width=\"294\" height=\"85\" \/><\/a> <a class=\"button btn btn-sm tfm-button request-info-button\" role=\"button\" href=\"#\">GET STARTED!<\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/is-my-business-franchisable\/\">Is My Business Franchisable?<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/franchising-a-product\/\" target=\"_blank\" rel=\"noopener\">Can Just a Product be Franchised<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/does-it-make-sense-to-franchise-because-my-name-is-gold\/\" target=\"_blank\" rel=\"noopener\">Franchising is More Than a Great Name<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/do-i-need-multiple-locations-before-franchising\/\" target=\"_blank\" rel=\"noopener\">How Many Locations are Required to Franchise<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/franchise-partner-why-this-is-a-bad-word\/\" target=\"_blank\" rel=\"noopener\">Franchising is Not a Partnership with Franchisees<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/how-to-franchise\" target=\"_blank\" rel=\"noopener\">How to Franchise Your Business<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.google.com\/search?q=the+franchise+maker\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-1972 size-full\" src=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/wp-content\/uploads\/2023\/08\/GoogleFiveStars.jpg\" alt=\"See Our Google Reviews\" width=\"200\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The dilemma: You have said to yourself that you are ready to take your business to the next level. You are being asked all the time if you have other locations. It is time for expansion but you&#8217;re not quite sure how to do it.\u00a0 So what is the best growth strategy for your business?&#8230; ","protected":false},"author":1,"featured_media":7357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-franchise","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to do? Open More Locations or Franchise?<\/title>\n<meta name=\"description\" content=\"So what is the best growth strategy for your business? Your choices are either to open more locations yourself or franchise your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/open-more-locations-or-franchise-what-to-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to do? Open More Locations or Franchise?\" \/>\n<meta property=\"og:description\" content=\"So what is the best growth strategy for your business? 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