{"id":19,"date":"2008-05-02T16:22:00","date_gmt":"2008-05-02T16:22:00","guid":{"rendered":"http:\/\/thefranchisemaker.com\/blog\/finding-prospects-is-your-business-conversion-friendly"},"modified":"2023-07-26T20:03:07","modified_gmt":"2023-07-26T20:03:07","slug":"finding-franchise-candidates-is-your-business-conversion-friendly","status":"publish","type":"post","link":"https:\/\/www.thefranchisemaker.com\/learningcenter\/finding-franchise-candidates-is-your-business-conversion-friendly\/","title":{"rendered":"Finding Franchise Candidates; Is Your Business Conversion Friendly?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The eternal question: <em>&#8220;How do I find the right franchisee?&#8221;<\/em> In my opinion, this is no different than trying to find the &#8220;perfect&#8221; employee. Either way you are taking a chance; the difference is how well you target franchise candidates and interview the person. You will be surprised that many franchise systems have brought on what they first considered to be weak franchisees and yet they have turned out to be stellar business owners. Is there a magic formula? NOPE.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Every <span id=\"SPELLING_ERROR_0\" class=\"blsp-spelling-error\">franchisor<\/span> wants the magic formula to profile the ideal franchise candidates <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/identifying-the-perfect-franchisee\/\" target=\"_blank\" rel=\"noopener noreferrer\">(learn some tips on how to find ideal franchisees)<\/a>. In some cases it is easier to identify the right franchisee. Especially if the franchise requires a professional or specialized license <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/myth-a-business-cannot-be-franchised-if-it-requires-a-license\/\" target=\"_blank\" rel=\"noopener noreferrer\">(more on franchising a business that requires a license)<\/a>. Now the field of franchise candidates is narrowed down. For example, let&#8217;s say that you own a real estate business that has a very unique way for licensed real estate agents to <span id=\"SPELLING_ERROR_1\" class=\"blsp-spelling-corrected\">capture<\/span> listings (as we all know in the real estate game it is all about listings). So when you are ready to offer franchise opportunities it is likely that you will be <em>targeting <\/em>real estate brokers, mortgage brokers and attorneys. In this example your <em>unique selling proposition<\/em> will not only attract such professionals, but will make your model <strong>&#8220;conversion friendly&#8221;.<\/strong> Meaning that existing businesses can easily convert to your <span id=\"SPELLING_ERROR_2\" class=\"blsp-spelling-corrected\">franchise<\/span> model.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Don&#8217;t be fooled, it will still take work to market and find franchise candidates, however this makes it easier to target your franchise candidates <a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/market-and-sell-franchises-yourself\/\" target=\"_blank\" rel=\"noopener noreferrer\">(see how you can market for franchisees)<\/a>. If you are able to identify businesses that can easily adopt your way of doing business or complement their existing operations with your &#8220;unique selling <span id=\"SPELLING_ERROR_3\" class=\"blsp-spelling-corrected\">proposition<\/span>&#8221; that will make the process of targeting franchise candidates easier.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">So if you are thinking of franchising, ask yourself <em>\u201cIs my business model conversion friendly?\u201d<\/em> If you\u2019re not sure call <a href=\"https:\/\/www.thefranchisemaker.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Franchise Maker<\/a> directly at <strong>1-877-615-5177<\/strong> and let\u2019s talk about it. You can also <a href=\"https:\/\/www.thefranchisemaker.com\/contactus.php\" target=\"_blank\" rel=\"noopener noreferrer\">send us your information<\/a>. We will be more than happy to talk with you about franchising your business and whether or not a conversion model may make sense for you.<\/span><\/p>\n<p><a href=\"https:\/\/www.thefranchisemaker.com\/about-us\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1972 size-full\" title=\"BBB Torch Award\" src=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/wp-content\/uploads\/2007\/12\/BBB-Torch-Award-Emblem-2.jpg\" alt=\"BBB Torch Award\" width=\"294\" height=\"85\" \/><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/are-franchisees-considered-employees\/\" target=\"_blank\" rel=\"noopener noreferrer\">Franchisees versus Employees<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/how-to-franchise\">How to Franchise<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/franchise-your-restaurant\">Franchise a Restaurant<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/why-people-buy-a-franchise\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why People Invest in Franchises<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/successful-franchising-is-keeping-franchisees-engaged\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Help Franchisees be Successful<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/expanding-your-business-what-are-your-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expansion Options for Your Business<\/a><\/li>\n<li><a href=\"https:\/\/www.thefranchisemaker.com\/about-us\" target=\"_blank\" rel=\"noopener noreferrer\">About The Franchise Maker<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"The eternal question: &#8220;How do I find the right franchisee?&#8221; In my opinion, this is no different than trying to find the &#8220;perfect&#8221; employee. Either way you are taking a chance; the difference is how well you target franchise candidates and interview the person. You will be surprised that many franchise systems have brought on&#8230; ","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-how-to-franchise","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finding Franchise Candidates; Is Your Business Conversion Friendly?<\/title>\n<meta name=\"description\" content=\"Finding franchise candidates in the future may be easier if your business is conversion friendly. Find out what being conversion friendly means.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/finding-franchise-candidates-is-your-business-conversion-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding Franchise Candidates; Is Your Business Conversion Friendly?\" \/>\n<meta property=\"og:description\" content=\"Finding franchise candidates in the future may be easier if your business is conversion friendly. Find out what being conversion friendly means.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/finding-franchise-candidates-is-your-business-conversion-friendly\/\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise Maker Learning Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFranchiseMaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-02T16:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T20:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefranchisemaker.com\/learningcenter\/wp-content\/uploads\/2007\/12\/BBB-Torch-Award-Emblem-2.jpg\" \/>\n<meta name=\"author\" content=\"Dave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Finding Franchise Candidates; Is Your Business Conversion Friendly?","description":"Finding franchise candidates in the future may be easier if your business is conversion friendly. 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