Mistakes New Franchises Make

Franchising is an industry that has helped many business owners (like you) expand into different markets while at the same time allowing other entrepreneurs “to be in business for themselves, but not by themselves” (as the saying goes). It sounds great, right? And it is…. when franchising is executed correctly. However there are certain mistakes…

Why You Need Franchise Marketing Collateral

Imagine for a minute you are done…  yep you have worked hard to franchise your business. You have thought through every detail during the process of setting up a franchise for your business. Now, you are ready to tell prospective franchisees exactly why, out of a myriad of franchise opportunities, your franchise is the best. Given…

Understand the Responsibilities of a Franchisor and Franchise Marketing Collateral

The Franchise Maker has a team of graphic designers who create franchise marketing collateral pieces.  Lets hear what they have to say.   Good franchise marketing collateral pieces should be doing the selling for you. Oftentimes strong franchise marketing collateral will not only sell effectively for you, it may even have the potential of selling BETTER than you. So…

Do I Really Need Someone to Manage My Franchise Sales?

You have decided to franchise your company and as you research into franchising, you are faced with several decisions. Franchise development is by far the most important; however, you realize that franchising is another business and that soon you will need to manage the franchise sales side of that business. Is managing franchise sales as…

Learn How to Develop a Strong Franchise Public Relations Strategy

After franchising your business, you are going to want to promote your franchise opportunity. Public Relations could be a key component in your franchise marketing mix. Encyclopedia Britannica online offers the following lengthy definition for Public Relations: “Public Relations—Aspect of communications involving the relations between an entity subject to or seeking public attention and the various people…

You Want to Start Franchising, Can You Sell Them

All along you have thought about franchising your business. You have thought, how neat it would be to “brand my business” and offer franchises “nationwide”. Perhaps you have had interest by a customer (or two) asking if they can own one of your business models. On top of all that, your local business is growing…